Private PA London: Bespoke Support for Busy Lives
At Sarah Smith PA, our Private PA services are designed to give you back your time and peace of mind. We provide seamless, personalised assistance to help manage the details, and the inevitable overflow, of your busy life—both personal and professional—so you can focus on what truly matters most.
From travel planning and household organisation to supplier liaison, we act as a trusted extension of you — at home, in the office, and throughout your family life.
Our goal is clear: to simplify your life and deliver an exceptional Private PA service, tailored entirely to you.
Our Private PA Services
We provide support to individuals, founders, entrepreneurs, UHNW families, businesses, and private households in Central and West London, as well as globally. Covering both lifestyle and business management, we combine professional expertise with private PA services to handle the practical and personal details of your life with ease.
Our service is delivered quietly, proactively and with complete discretion.
Whether you need a private secretary, an executive private assistant, or full lifestyle management, our work is shaped around how you live, and what you actually need.
As a leading Private PA in London, we integrate effortlessly into your lifestyle, becoming a trusted and discreet extension of your team.
Our Services
Find the right level of private PA service for your home, family or company.
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Household support, tailored to you
From household staff and property maintenance to appointments, shopping, and home logistics, support is tailored around the way your household operates.
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Bills paid. Accounts in order.
Payment scheduling, supplier management and household financial admin
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The paperwork, off your plate.
Submitting and overseeing insurance claims, including health, property, motor and travel
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Your week, protected.
Calendar, inbox, meetings, travel and managing key communications
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Discreet legal admin.
Document management, renewals and liaison with solicitors.
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Travel, planned and protected.
Flights, hotels, transport, itineraries, visas and last-minute changes.
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One trusted point of contact.
Coordinating with Doctors, schools, lawyers, accountants, household staff and suppliers.
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Bespoke help, on demand.
For the things that do not fit a category. Project work, busy seasons, or specialist requests, shaped around what you actually need.
Who we support in London
If your life or business is fast-moving, complex or simply too busy, we provide the structure, care and discretion that allow everything to run smoothly.
We work with private households across Mayfair, Kensington, Chelsea, Belgravia and Notting Hill, as well as the wider city and globally.
Busy families and private households
Founders, entrepreneurs, businesses and family offices
High-net-worth and ultra-high-net-worth individuals
C-suite executives
HOW WE WORK TOGETHER
We operate through structured monthly retainers, allowing us to provide consistent, responsive and proactive private PA services.
This ensures availability, continuity and a trusted working relationship built over time.
Each client relationship begins with an initial consultation to understand your priorities and preferences. Following this, a tailored proposal is provided outlining the recommended level of service.
Based in central London and working with clients globally, our service can be delivered both remotely and in person to suit your individual needs.
Contact us
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