Legal
Privacy Policy
Last updated: 3 June 2026
Sarah Smith PA (“we”, “us”, “our”) is committed to protecting your privacy. This policy explains what personal information we collect, how we use it, and the rights you have over it. Discretion is at the heart of what we do, and that extends to how we handle your data.
Who we are
Sarah Smith PA is a private PA and concierge service based in London. For the purposes of data protection law, we are the data controller for the information you provide to us.
If you have any questions about this policy or your information, contact us at sarah@sarahsmithpa.com.
The information we collect
We only collect information that helps us respond to you and provide our services. Depending on how you interact with us, this may include:
- Contact details — your name, email address and phone number.
- Enquiry details — any information you share when you contact us or book a discovery call.
- Service information — where you become a client, the details we need to carry out the work you ask us to do.
- Website data — basic technical information collected automatically when you visit our site, such as your IP address and how you use the pages (see Cookies below).
How we use your information
We use your information to:
- respond to your enquiries and arrange a first conversation;
- provide and manage the services you have asked us to carry out;
- communicate with you about your arrangements;
- meet our legal, accounting and regulatory obligations; and
- maintain the security and performance of our website.
Our legal basis for using it
We rely on the following lawful bases under UK GDPR:
- Consent — where you have asked us to contact you or signed up to hear from us.
- Contract — where we need your information to provide a service you have engaged us for.
- Legal obligation — where we are required to keep records by law.
- Legitimate interests — to run, protect and improve our business, in a way that does not override your rights.
Sharing your information
We do not sell your information. We will never share it more widely than necessary. We may share it only with:
- trusted service providers who help us run our business or carry out your instructions (for example, payment, software or administrative providers), under appropriate confidentiality terms; and
- authorities or advisers where we are required to do so by law.
Every client engagement is covered by a confidentiality agreement, and your information is handled with discretion as a matter of course.
How long we keep it
We keep your information only for as long as we need it for the purposes set out above, or for as long as the law requires. When it is no longer needed, we securely delete or anonymise it.
Keeping your information secure
We take appropriate technical and organisational measures to protect your information against loss, misuse or unauthorised access.
Your rights
Under data protection law you have the right to:
- access the personal information we hold about you;
- ask us to correct anything that is inaccurate;
- ask us to delete your information, where appropriate;
- object to or restrict how we use it; and
- withdraw your consent at any time.
To exercise any of these rights, contact us at sarah@sarahsmithpa.com. You also have the right to complain to the Information Commissioner’s Office (ICO) at ico.org.uk.
Cookies
Our website uses cookies to help it function and to understand how visitors use it. Our site is built on Squarespace, which sets certain cookies for security, performance and analytics. You can manage or disable cookies through your browser settings.
Changes to this policy
We may update this policy from time to time. Any changes will be posted on this page with a revised “last updated” date.
Contact us
If you have any questions about this policy or how we handle your information, please contact:
Sarah Smith PA
sarah@sarahsmithpa.com