Private Personal Assistant Services in London
At Sarah Smith PA, our private personal assistant services give you back your time, your headspace and your weekends. We provide bespoke, discreet support for the diary, inbox, household, travel and life admin you don't have time for. A private personal assistant who works to your standards and requirements, not a template.
From household coordination and supplier liaison to travel and personal admin, we act as a trusted extension of you.
A Quiet Difference Between a Busy Life and an Overwhelmed One
We provide bespoke private personal assistant services for individuals, founders, and private households across London who want a trusted point of contact for work, household and everything in between.
What A private PA does
The diary and inbox you can't keep on top of
The household contractors that need chasing
The trip you don't have time to plan
The dinner party you keep meaning to arrange
The insurance claim that has been sitting in your inbox for three weeks
The legal paperwork that needs reviewing
The dinner reservation, the school form, the gift you forgot
If it can be delegated, it can probably be delegated to us.
Honest answer: more than most people realise.
Our role is to take the admin, logistics, and small but stressful tasks off your hands so you can focus on the things that truly need your attention.
In a typical week, that can mean:
Core Admin Services
Diary and calendar management
Appointments, reminders, scheduling, conflict resolution and travel time — built in and held in one place you can trust.
Email and correspondence
Triage, replies, drafting and follow-ups. Your inbox managed at the standard you would manage it yourself.
Filing systems
Digital and physical, set up properly the first time, so things stop going missing.
Bookings and reservations
Restaurants, travel, appointments and events held under your name and confirmed.
Subscriptions, memberships and renewals
Tracked, paid and kept current. No more lapsed cover or surprise charges.
Personal admin
Orders, returns, personal appointments and household paperwork handled discreetly and accurately.
Form-filling and applications
The tedious work, professionally done. Visas, claims, applications, registrations.
Household and Private Staff Coordination
Many households rely on a number of people and services working together smoothly. A private PA can provide a central point of coordination, adapting to the level of support that feels most useful to you.
That may include liaising with household staff and contractors, overseeing maintenance schedules, coordinating appointments and repairs, managing household admin, organising shopping and deliveries, or helping new staff settle into existing routines and standards.
Some clients already have established household teams and simply want an additional layer of organisation and oversight. Others prefer lighter-touch support across day-to-day household logistics.
The role is designed to fit around your household, helping everything run more smoothly behind the scenes without becoming intrusive.
travel planning
Travel support is tailored entirely to the way you prefer to travel — whether that means a quiet long weekend, frequent business trips, or coordinating a more complex family itinerary.
Support can include researching and booking flights, hotels or private rentals, organising ground transport, securing restaurant reservations, preparing itineraries, and managing the moving parts behind the scenes before and during your trip.
For some clients, that simply means having everything organised in one place. For others, it means knowing someone is there to handle last-minute changes, unexpected issues, or the details that are easy to overlook when schedules are busy.
The aim is always the same: thoughtful, seamless support that allows you to travel with less to manage yourself.
Liaison and Gatekeeper Role
For many clients, one of the most valuable forms of support is simply having a trusted point of contact who can help manage communication, coordination, and day-to-day interruptions.
This can include acting as a liaison between you and household staff, contractors, schools, healthcare providers, advisers, suppliers, and other service professionals — ensuring communication remains organised, professional, and appropriately prioritised.
Some clients prefer calls and messages to be lightly filtered, while others choose more comprehensive support around scheduling, follow-ups, and coordination.
The approach is always tailored to your preferences, creating more space and clarity without losing the personal relationships that matter to you.
diary and inbox management
Diary and inbox management are often where clients find the greatest day-to-day support from a private PA.
That might mean overseeing scheduling, managing calendar conflicts, coordinating travel, preparing agendas, or simply creating more structure and breathing room in your day.
Support can also extend to inbox organisation, email triage, priority flagging, drafting replies on your behalf, and keeping communication streamlined and manageable.
Some clients prefer light-touch support, while others choose more hands-on management. The approach is always shaped around your preferences, priorities, and routines.
event support
Event support is tailored to the style, scale, and level of involvement you would like — whether that’s an intimate dinner, a family celebration, a private gathering, or a larger professionally managed event.
Support can include venue research, supplier coordination, guest list management, invitations, travel and accommodation arrangements, scheduling, styling, catering, entertainment, and overseeing logistics in the lead-up to the event itself.
Some clients prefer support with a specific part of the planning process, while others choose more comprehensive coordination behind the scenes to ensure everything runs smoothly from start to finish.
The focus is always on creating a well-organised, seamless experience that feels personal to you, while reducing the amount you need to manage yourself.
What a Typical Week Looks Like
No two clients are the same, but the rhythm tends to be similar.
Monday begins with a quiet review of whats ongoing and upcoming.
Throughout the week, with your direction, we manage the moving parts in the background: replying to suppliers, confirming bookings, paying invoices, holding contractors to their commitments, and absorbing the small interruptions that would otherwise land on your desk.
How to Start
A confidential, no-pressure first conversation to explore what you need.
Discovery call
A 30-minute call to understand what you need. Confidential and no obligation.
Onboarding and handover
We learn your preferences and routines, gain access to any necessary systems and quietly get acquainted with supporting you as effectively as possible.
Ongoing partnership
Retainer or project-based. Scaled to your needs and reviewed when those needs change.
Contact us
Interested in working together?
Fill out some info and we will be in touch shortly!
Frequently Asked Questions
-
Most things that take time or headspace. This includes diary and inbox management, travel planning, household coordination, supplier liaison, events, financial admin, property matters and ongoing life logistics. The scope is shaped entirely around your needs.
-
A virtual assistant usually supports remotely on defined tasks. An executive assistant works within a single business. A private PA operates across both your professional and personal life, offering a more flexible, senior level of support with in-person availability where required.
-
No. We provide the service directly rather than placing candidates. If you require a full-time, in-house hire, we can introduce a trusted recruitment partner.
-
We primarily work across Central and West London, with flexibility to travel across Greater London and the home counties depending on the engagement.
-
Every engagement is covered by a confidentiality agreement. Personal and business information is handled with discretion and care, reflecting the level of trust placed in the role.
-
Yes. Many tasks are handled remotely, with in-person support provided where it adds value.
Ready to Hand It Over?
Whether you need a few hours a week or a full retainer, the first step is the same: a confidential discovery call to understand your needs.
No pressure. No hard sell. Just a quiet conversation about what would make your week easier.
Book Your Discovery Call