An executive assistant in London for founders, executives and business owners who need their working life to run with quiet precision. We manage the diary, inbox, travel and business administration that fill your day, so your attention stays on the decisions only you can make.

Executive Assistant in London

Whether you need senior support a few hours a week or a fuller arrangement, we work to the standard of a trusted in-house EA. As a leading private PA company in London, we hold the details so you do not have to.

Executive support is one of the ways we support clients. Many blend it with personal and household help, drawing on a single private PA partnership that spans work and life.

The Cost of Being Your Own Assistant

Most capable people end up managing their own admin long after it stops making sense. The calendar becomes a negotiation, the inbox never empties, travel is booked between meetings and the small things that keep a business moving are squeezed into evenings and weekends.

It is rarely any single task that wears you down. It is the constant context-switching, the mental load of holding every thread at once, and the quiet knowledge that your time is being spent on work someone else could do better. An experienced executive assistant removes that weight, giving you back the hours and the headspace to lead.

What an Executive Assistant Does for You

We provide senior, reliable executive assistant services shaped around how you work. In a typical week, that includes:

Diary and meeting management

Including scheduling, conflicts, reminders and travel time built in.

Inbox and communication management

With triage, priority flagging and replies drafted to your standard.

Preparing agendas, reports and presentations

And briefing documents, ready ahead of time.

Drafting professional correspondence

On your behalf, to your standard.

Coordinating business travel and logistics

Itineraries and arrangements managed end to end.

Supporting projects and deadlines

And day-to-day business administration.

Acting as a gatekeeper and liaison

With clients, colleagues and stakeholders.

Handling confidential and sensitive information

With complete discretion.

Whatever sits between you and your best work, we are here to take it on.

How We Work Alongside You

No two executives work the same way, so support is built around your rhythm rather than a template. Some clients want light-touch help with the diary and inbox, others want a fuller partnership across the whole of their working life.

Learn how you work Protect your time Manage the moving parts Absorb interruptions Keep you ahead

We begin by learning how you like to operate: your priorities, your preferences, the people who matter and the things that must never slip. From there we manage the moving parts in the background, keeping you ahead of what is coming, protecting your time and absorbing the interruptions that would otherwise land on your desk. You stay in control of the decisions, while the running of it all quietly becomes our responsibility.

Senior Support You Can Rely On

Working as an executive assistant means being trusted with the most sensitive parts of a business and a personal life. Every engagement is covered by a confidentiality agreement, and information is handled with discretion as a matter of course.

This is senior support rather than task-by-task help. The aim is to anticipate rather than react and to bring quiet order and calm. Over time we become the dependable point of contact your colleagues and clients are glad to deal with. In-person availability across London can be arranged where it adds value, with remote support for everything that does not require it.

Who This Is For

Executive assistant support in London suits people carrying more than one person reasonably should:

  • Founders and business owners — without a full-time assistant who still need one.

  • Executives and senior leaders — who want their diary, inbox and travel handled to a high standard.

  • Entrepreneurs juggling several ventures — projects or commitments at once.

  • Professionals whose work and personal admin have blurred — into a single, overflowing list.

Part of a Wider, Seamless Support

Executive support rarely stays neatly inside office hours. It works seamlessly with our wider private PA services in London, from personal admin and household coordination to our passport renewal service and bill paying service when work and life overlap.

As a trusted private PA in London, we act as a single point of order across the whole of your life. Explore the full range of our Personal & Executive Assistant Services, or get in touch to talk through what would help most.

  • “Reliable, flexible and always on hand to help.”

    — Founder

  • “Professional, calm and consistently one step ahead.”

    — Private Client

  • “Exceptionally reliable, intuitive and discreet. I don’t know how I managed without this support.”

    — Business Owner

  • “Sarah consistently operates with a 'nothing is too much trouble attitude'. I trust her completely with the details of my business and personal life and I know she will always act with my best interests at the forefront”

    — Private Household

How to Start

A confidential, no-pressure first conversation to explore what you need.

01

Discovery call

A 30-minute call to understand what you need. Confidential and no obligation.

02

Onboarding and handover

We learn your preferences and routines, gain access to any necessary systems and quietly get acquainted with supporting you as effectively as possible.

03

Ongoing partnership

Retainer or project-based. Scaled to your needs and reviewed when those needs change.

FREQUENTLY ASKED QUESTIONS

  • An executive assistant manages the administration that surrounds a busy professional: diary and meeting management, inbox triage, travel, briefing documents, correspondence and acting as a gatekeeper with clients and colleagues. The goal is to protect your time and keep your working life running smoothly so you can focus on higher-value work.

  • A virtual assistant usually supports remotely on defined tasks. A personal assistant tends to span work and personal life. An executive assistant focuses on senior business support, often as the right hand of a founder or leader. We can provide any of these, and many clients want a blend across work and home.

  • Both. Much executive assistant work is handled remotely and securely, with in-person availability across London where it genuinely adds value, such as before an important meeting or event.


  • That is entirely up to you. Some clients want a few focused hours each week on the diary and inbox, others want fuller, ongoing support. We agree the right level at the discovery call and adjust it as your needs change.

  • Yes. We regularly support founders and owners across several ventures or projects, keeping each properly organised and clearly separated.

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    Every engagement is covered by a confidentiality agreement. Sensitive business and personal information is handled with discretion that reflects the trust placed in the role.

Ready for Support That Stays Ahead?

Whether you need a few hours a week or a fuller executive partnership, the first step is the same: a confidential discovery call to understand how you work. No pressure. No hard sell. Just a quiet conversation about what would make your week easier.

Book Your Discovery Call

Or email sarah@sarahsmithpa.com or call +44 7825 065 369.